Modernize and unify a previously scattered corporate identity for an established national health care insurance agency.
We designed a contemporary yet iconic logo conveying a classic reputation. Then, to ensure brand unity (and consistency from multiple print vendors), we prepared a comprehensive graphics standards manual covering everything from logo usage to print layouts.
The brand developed by Ampersand has anchored the company and given them recognition in the marketplace.
Modernize and unify a previously scattered corporate identity for an established national health care insurance agency. 
We designed a contemporary yet iconic logo conveying a classic reputation. Then, to ensure brand unity (and consistency from multiple print vendors), we prepared a comprehensive graphics standards manual covering everything from logo usage to print layouts. 
The brand developed by Ampersand has anchored the company and given them recognition in the marketplace.
