To create a new brand identity for an established pharmaceutical contract manufacturing company that is expanding under new management - without loosing existing equity.

Partnering with Active Integrated Marketing for strategy and content development, and utilizing the new brand identity we developed, we created a new web site with target specific landing pages and a lead generation system. We also put in place a search engine marketing (SEM) campaign with complimenting organic optimization (SEO) to drive qualified leads.

Created a new sales channel/target market for client. Tripled monthly Web site traffic since campaign inception. Generated a higher than average B2B click through rate.