Loraine Calhoun knows that people sometime reach a point in their life when they start to question things…she needed a brand that conveyed the fact that she could help.

Soft nurturing color palate added to homey imagery was just the look to catch the attention of Act 2‘s target market.

The site is up and attracting clients already. And, with the technology Ampersand put in place, Act 2 can keep maintain everything on their own, add classes, purlishing a blog and send out an e-newsletter.