Agency for the American Working Family — Logo Design
To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.
Partnering with Active Integrated Marketing for strategy and content development, we developed an integrated campaign, which included a program logo, web site, direct-response spot TV script, direct mail kit and product brochure. All helped Aegon to successfully position, brand and launch “AAWF”.
Need an agency that responds? Concept through execution for AAWF was created and finalized in under three months
To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.
Partnering with Active Integrated Marketing for strategy and content development, we developed an integrated campaign, which included a program logo, web site, direct-response spot TV script, direct mail kit and product brochure. All helped Aegon to successfully position, brand and launch “AAWF”.
Need an agency that responds? Concept through execution for AAWF was created and finalized in under three months
