To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.
Partnering with Active Integrated Marketing for strategy and content development, we created the web site as part of an integrated campaign, which included a program logo, direct-response spot TV script, direct mail kit and product brochure. All these items helped Aegon to successfully position, brand and launch “AAWF”.
2005 Gold MarCom Creative Award for overall site design.
To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.
Partnering with Active Integrated Marketing for strategy and content development, we created the web site as part of an integrated campaign, which included a program logo, direct-response spot TV script, direct mail kit and product brochure. All these items helped Aegon to successfully position, brand and launch “AAWF”.
2005 Gold MarCom Creative Award for overall site design.
