Reach two audiences—physicians and consumers—informing both of their legal rights, and positioning the firm as the remedy
We designed a cost-effective direct mail piece that informed physicians of the legal aspects—then converted into a poster/tent card that could be placed in waiting areas for patients.
This cost-effective tool not only did the job it set out to, but also produced an unanticipated benefit, as DeMarco and DeMarco was asked to speak on the topic at several local universities.
Reach two audiences—physicians and consumers—informing both of their legal rights, and positioning the firm as the remedy
We designed a cost-effective direct mail piece that informed physicians of the legal aspects—then converted into a poster/tent card that could be placed in waiting areas for patients. 
This cost-effective tool not only did the job it set out to, but also produced an unanticipated benefit, as DeMarco and DeMarco was asked to speak on the topic at several local universities. 
