ComCast Spectacor, a leader in the sports and entertainment industry, determined that there was significant potential to expand the marketing side of their ticketing service offerings — so much that it would justify a separately-branded division. ComCast came to Ampersand with a name, FanOne, a logo mark, and tag line.
We gave them back a CMS based lead generating website. Our scope included top to bottom site design and programming including ties into their sales/marketing CRM system, development of all copy content, positioning strategy, voice, and search optimization.
The site design is clean, information is customer benefit driven and each page contains an easy to find “Schedule a Demo” lead gen device — bringing qualified and interested prospects to the table.
