Help embody the “voice” of a children’s book author, and appeal to the target audience—young athletes, their parents and coaches.
Meet Gymrat—a 3D, computer animated character model. He can be easily “posed” in an infinite number of positions, expressions and outfits for various mediums. 
Gymrat flexes his marketing muscle on everything from the book and companion website (both produced by Ampersand) to, of course, gym bags.
