STI wanted to develop a vertical-specific information and marketing platform for its line of technical products. Target audience ranged from A/E Professionals to Builders/Contractors to Facilities Managers.
Ampersand developed the information architecture. This made it easy for the content experts to map existing assets to functional areas, develop audience-specific materials as well as make room for future growth.We developed a customized, open source, content management system (CMS). The CMS provides modular back-end functionality for product solutions database, industry events calendar, news/PR engine and more.
Fully integrated SEO - The web site CMS has built in search optimization features that makes on-site SEO implementation a breeze.
Simple business-appropriate web site design makes navigation easy, provides multiple entry points to content, and easy way finding no matter what page the user lands on.
Site just recently launched but the early stats are good - traffic doubles each month. Visitors view an astounding average of 7 pages per visit. We are embarking on additional content development and inbound link building to boost SERP and organic traffic.Partnered with Gemini Connections for the content development.
