Highpoint Foot and Ankle Center was in a difficult situation: midway between a gigantic three-county area in suburban Philadelphia, they were spending a fortune listing in not one, but three phone books to drive traffic. This tactic didn‘t leave much extra for other marketing promotions.

We took a different approach, redistributing much of Highpoint‘s phone book advertising budget into a new brand identity, beginning with new brochures, informational flyers and trade show exhibits.

The client describes their new identity campaign as a “huge leap forward.”