Our client needed to overhaul its aged HTML-based web site - it simply no longer served their current needs. The site housed a vast amount of information, but had outgrown its original information architecture as well as underlying web technologies. Needed a complete make over to accommodate a spectrum of users - from consumers to contractors and from to architects to association members.

Ampersand brought to life a scalable new site with lots of efficiency and web technology advances.

Started with well planned IA schema. This made it easy to map existing content assets to a new user friendly frame work as well as to allow identify content gaps and make room for future expansion.

Developed an customized, open source, content management system (CMS). Makes it easy to maintain content with full WYSIWYG editing capabilities, cross link resources, and expand the site as needed with additional functionality.

Fully integrated SEO - One-site page optimization, from title tags, page urls, are all configured via the CMS towards great SERP using full white hat techniques. Content sharing via RSS encourages off-site link building.

Simple contemporary design makes navigating the site easy, and puts the content foremost - Partnered with Gemini Connections for the content development.

Site visits and page views are almost 200% above industry benchmarks. Number of unique visitors continues to climb at a rate of about 18% per month. Organic search traffic is increasing at an overall rate of about 21% per month - with Google's organic up over 55%.