Tapping into the female race fan with a line of handbags, cosmetic cases and accessories, RaceReadyLady wanted to establish a substantial e-commerce presence in the competitive field of NASCAR-related merchandise.

RaceReadyLady.com was built for search engine optimization, easy order processing and accurate statistics-tracking. Couple that with a small handout to be distributed at NASCAR events, and you‘ve got a winning combination.

Race Ready Lady has scored mentions in national press and the home page of www.NASCAR.com. Fueled by their success, the company has launched a second line of licensed college items called Spirit Ready Lady!