Union City BoE created the Jose Marti Cultural Education center to bring many aspects of the arts to their community. They needed to promote their first Annual Scholar Awards Benefit Concert featuring Grammy-nominated guitarist Ottmar Leibert.

Partnering with Furia-Rubel Communications for PR and content development, we developed several different sizes of poster for display all around the city. In addition, we created save the date cards and web banner ads for the concert.

The event garnered media attention across the Northern new Jersey region including full-length feature articles about the artist and event in regional press. All this generated sales and raised awareness of the concert and the scholar awards.

Received Excellence Award from NJ School Boards Associations’ 2006 Annual Communications Award Competition.