The Union City school district is nationally acclaimed, but residents have been largely unaware of its achievements and numerous free services it offers to the community. They needed to get the word out.

Partnering with Furia-Rubel Communications for PR and content development, we designed a vibrant bilingual poster for distribution to Union City businesses to help raise awareness of their new site. The poster was posted all across the city in places where students, parents, and community members would notice it, pause and stop to read it.

Site traffic has exceeded all of the client’s expectations—generating over 5,000 unique visitors each month, pushing registration for programs higher and improving communication with all of UCBoE’s constituents.

Received Merit Award from NJ School Boards Associations’ 2006 Annual Communications Award Competition.