The Union City school district is nationally acclaimed, but residents have been largely unaware of its achievements and numerous free services it offers to the community.

Partnering with Furia-Rubel Communications for PR and content development, we designed and built a bilingual web site that serves five distinct audiences: students, parents, staff, community and prospective employees. Multiple navigational paths are provided to accommodate various reader styles. The site is database driven and fully modular, so new functionality is easily added and UC staff can manage the content without any high level HTML knowledge. Assisting us with some back end CMS customization was InBox Solutions.

The site has exceeded all of the client’s expectations—generating over 5,000 unique visitors each month, pushing registration for programs higher and improving communication with all of UCBoE’s constituents.

Received Merit Award from NJ School Boards Associations’ 2006 Annual Communications Award Competition.