Improve annual client meeting attendance and to create excitement about the meeting.
Partnering with Active Integrated Marketing for strategy and content development, we developed an integrated direct mail and e-mail campaign targeted to previous and new attendees. The program also included a mini-Web site to promote the meeting and create a better user experience by providing secure, online registration, an incentive program to drive early registration.
Increased meeting registration by 61 percent over the previous year!Received 2005 Phila DMA Ben Franklin Award (Benny) for excellence in direct marketing.
